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Marketing Research: Methodical Foundations: Methodological Foundations (Dryden Press Series in Marketing)

by Gilbert A. Churchill

ISBN 13: 9780030238161

Format: Hardcover (1017 pages)
Publisher: Thomson Learning
Published: 04 Aug 1998

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Basic Marketing Research

by Gilbert A. Churchill

ISBN 13: 9780030753787

Format: Paperback (740 pages)
Publisher: Dryden Press,U.S.
Published: Dec 1991

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